BED|STU

At BED|STU, a company renowned for its handmade organic leather shoes, boots, and accessories, I played a pivotal role as a Senior Designer and E-commerce Manager. My responsibilities included steering the creative direction and aesthetics of BED|STU’s product lines, ensuring each design echoed the brand’s commitment to quality and sustainable fashion. As an E-commerce Manager, I implemented strategies that significantly boosted online sales, showcasing my ability to blend innovative design with effective digital marketing techniques. My dual role was instrumental in reinforcing BED|STU’s brand identity and driving its commercial success.

At BED|STU, I was responsible for the creation and execution of social media advertisements. My role involved strategizing, designing, and implementing ad campaigns tailored to the unique aesthetic and ethos of the BED|STU brand. This required a keen understanding of the brand’s target audience and the digital landscape, allowing for the development of impactful ads that effectively engaged customers and amplified the brand’s online presence. My efforts significantly contributed to enhancing BED|STU’s visibility and interaction on various social media platforms.

At BED|STU, I spearheaded the creation and execution of three weekly marketing email campaigns. My role encompassed design, distribution, and comprehensive data analysis. Additionally, I was responsible for setting up triggered emails, including welcome series and abandoned cart notifications, among others. Under my management, these initiatives contributed significantly to BED|STU’s remarkable growth, demonstrating the effectiveness of targeted, data-driven email strategies in enhancing customer engagement and driving brand success.

I was responsible for designing seasonal lookbooks, a task that involved creative direction and meticulous attention to detail. This role required me to not only conceptualize and design the lookbooks but also manage the logistics of production. This included sourcing a printer and overseeing the printing process to ensure the final product accurately represented the brand’s seasonal collections and aesthetic. My involvement was crucial in creating compelling visual narratives that effectively showcased BED|STU’s product lines.

I was responsible for capturing the essence of the brand through photography. This included planning and conducting photoshoots, ensuring that each session effectively represented BED|STU’s unique style and product offerings. My expertise in photography, combined with my skill in photoshoot coordination, played a vital role in visually communicating the brand’s identity and enhancing its marketing and promotional efforts.