Oak Tree Farms

At Oak Tree Farms, a brand known for its handcrafted leather footwear, I served as a Senior Designer and E-commerce Manager. My role involved spearheading design initiatives for their unique shoe collections, blending vintage charm with modern style. Additionally, my responsibilities as E-commerce Manager allowed me to implement strategies that significantly boosted sales, demonstrating my capacity to effectively merge creative design with commercial success. My tenure at Oak Tree Farms was marked by a blend of imaginative design and impactful e-commerce management.

I specialized in developing and executing targeted ad campaigns across various social media platforms. My approach was data-driven, aiming to maximize reach and engagement by carefully crafting messages that resonate with the intended audience. I continuously analyzed performance metrics to refine strategies, ensuring optimal impact and ROI. My expertise in this area contributed significantly to enhancing brand visibility and driving consumer interaction, demonstrating a blend of creative content creation and strategic media placement.

I excelled in designing and executing weekly email campaigns, focusing on engaging content and targeted messaging. My responsibilities extended to setting up and managing automated email sequences, including welcome series, abandoned cart notifications, and other trigger-based emails. This role required a strategic blend of creativity and analytical skills, ensuring each campaign was both compelling and effective in driving customer engagement and conversions. My efforts were pivotal in enhancing customer communication and improving overall marketing performance.

In my role at Oak Tree Farms, I was instrumental in developing the brand’s aesthetic, crafting a distinctive visual identity that resonated with its heritage and market position. My focus was on creating a cohesive look and feel across all brand elements, from product design to marketing materials, capturing the essence of Oak Tree Farms’ unique blend of traditional craftsmanship and modern style. This involved a strategic approach to color schemes, typography, packaging, and imagery, ensuring a consistent and appealing brand experience for customers.

I took on the dual role of photographer and photoshoot planner. My responsibilities involved orchestrating and capturing visually stunning photoshoots that highlighted the unique qualities of Oak Tree Farms’ products. This included selecting locations, styling, and directing shoots to ensure that each image reflected the brand’s aesthetic and storytelling. My work was pivotal in showcasing the craftsmanship and style of Oak Tree Farms’ footwear, contributing significantly to the brand’s visual identity and marketing efforts.