As a graphic designer at InsideTracker, a health and wellness company, my duties were multifaceted. I was responsible for creating visually engaging designs that effectively communicated the brand’s message and values. This included designing digital assets, marketing materials, and promotional content that aligned with InsideTracker’s focus on personalized health based on scientific analysis. My role was crucial in visually translating complex health data into accessible and attractive designs, contributing significantly to the brand’s outreach and customer engagement efforts.
Digital Carousel Ads
I designed Meta carousel ads that presented the challenge of visually simplifying a complex product. My focus was on creating clear, engaging, and informative graphics that distilled InsideTracker’s sophisticated health analysis tools into easily understandable visuals. These carousel ads were strategically crafted to guide viewers through the product’s features and benefits in an intuitive sequence, enhancing comprehension and piquing interest in the brand’s unique health solutions.
Organic Social
I designed captivating carousel posts and stories for organic social media growth, adhering to best practices across all major platforms including Instagram, Facebook, Pinterest, YouTube, and TikTok. My approach involved creating visually compelling and engaging content that resonated with our diverse audience, enhancing brand visibility and interaction on each specific platform. These carefully crafted carousel posts and stories were tailored to tell a narrative, showcase products, and share insights, contributing significantly to our organic growth and strengthening our presence across the social media landscape.
Landing Pages
I was responsible for creating and designing landing pages for various events, product launches, and detailed product information using HubSpot. This task involved strategically developing pages that were not only visually appealing but also user-friendly and informative. Each landing page was meticulously crafted to provide a cohesive and engaging experience, ensuring that visitors received all the necessary information about events and products in an intuitive and compelling format. My focus was on effectively communicating the brand’s message, enhancing user experience, and driving conversions through clear, concise, and visually striking designs.
eBooks
I spearheaded the creation of eBooks for product education and promotional purposes. This involved designing visually engaging and informative digital booklets that provided in-depth insights into our products. Each eBook was tailored to enhance the reader’s understanding of the product’s features, benefits, and usage, serving as both an educational tool and a marketing asset. My focus was on presenting complex information in an accessible and appealing way, using a blend of compelling visuals and clear, concise text to engage the audience and reinforce the brand’s value proposition.
Email Marketing
I was instrumental in designing emailers, including assisting with the development of triggered and kick-back emails for giveaways using HubSpot. My responsibilities entailed crafting visually appealing and informative layouts that effectively communicated InsideTracker’s unique approach to health and wellness. I focused on blending aesthetics with clarity, ensuring that each email, whether part of a regular campaign or a specific giveaway, was both engaging and informative, making complex health information accessible and compelling to the audience. My use of HubSpot enabled targeted and efficient email marketing, enhancing user engagement and participation in promotional activities.
