Introduction

I am a dynamic professional with a proven track record in designing and executing a wide range of profitable brand architecture projects. My work is characterized by high design aesthetics and a commitment to minimal environmental impact. I am driven by a desire to enrich lives through engaging, creative solutions, aligning my deep passion for my career with a meaningful purpose.

Areas of Emphasis

  • Expert in marketing project management using tools like Basecamp and Wrike.
  • Skilled in full life cycle project management, from inception to completion.
  • Proficient in web usability and UX/UI best practices.
  • Knowledgeable in omni-channel strategy and development.
  • Effective in prioritizing tasks and managing time.
  • Strong communication and presentation abilities.
  • Adept at data-driven design and marketing strategies.
  • Experienced in content strategy and customer funnel optimization.
  • Creative in service delivery and visionary in creative direction.
  • Leadership experience in guiding teams towards success.
  • Proficient in Adobe Creative Cloud suite (Photoshop, Illustrator, InDesign, XD, Acrobat, Premiere Pro, After Effects).

Experience

InsideTracker

Graphic Designer (11/2021 – 12/2023)

  • Developed visually compelling marketing materials, enhancing brand visibility and engagement.
  • Collaborated with marketing team to produce innovative design solutions for digital and print media.
  • Managed and executed design projects, ensuring adherence to brand guidelines and timelines.
  • Utilized Adobe Creative Suite to create high-quality graphics and visual elements.
  • Worked closely with web developers to ensure seamless integration of design elements on the website.
  • Participated in brainstorming sessions, contributing creative ideas for marketing campaigns.
  • Assisted in developing and maintaining the company’s digital asset library.
  • Provided design support for social media campaigns, enhancing online presence.

Front Runner Outfitters

Art Director / Marketing Project Manager (11/2017 – 09/2021)

  • Spearheaded global marketing initiatives, increasing sales by 100% within a year.
  • Developed comprehensive customer journey maps using data analytics.
  • Standardized artwork templates for global marketing materials.
  • Collaborated with diverse teams, including writers, engineers, and product managers.
  • Managed campaign decks and presentations, ensuring clarity and team consensus.
  • Directed creative briefs and campaign roll-outs across various channels.
  • Oversaw performance reporting, contributing to brand growth.
  • Innovated in interaction, visual, UX, and experience design.

Evolutions Footwear

Sr. Digital Designer & E-commerce and Marketing Project Manager (05/2015 – 11/2017)

  • Orchestrated end-to-end marketing strategies for multiple brands.
  • Achieved 139% user growth and 163% revenue increase through effective email marketing.
  • Enhanced the Magento eCommerce platform, leading to significant performance improvements.
  • Directed seasonal look book productions, managing resources efficiently.
  • Fostered a positive team environment, boosting team morale and productivity.

Mustang Marketing

Brand & Graphic Designer (03/2014 – 05/2015)

  • Designed an award-winning logo, pivotal to a successful company rebrand.
  • Delivered diverse marketing materials to enterprise clients under tight deadlines.
  • Skilled in web design, SEO, social media campaigns, and other marketing strategies.

Red Rhino Creative

Graphic & Brand Designer (01/2012 – 03/2014)

  • Developed a wide range of digital marketing assets, including large format billboard designs.
  • Gained proficiency in HTML through hands-on email campaign development.

Technological Proficiencies

  • Adobe Creative Cloud Suite (including Adobe XD, Photoshop, Illustrator, InDesign, Lightroom, Dreamweaver, Premiere Pro, After Effects)
  • Microsoft Office Suite
  • Google Analytics, DotDigital, ThirdLight Digital Asset Manager, Bitly, Facebook Business, Hotjar, MailChimp, Klaviyo, Springbot, Magento 1 & 2, Figma, Sketch, Pixlee UGC Platform, WordPress, Criteo, Basecamp, Wrike
  • Proficient in HTML and CSS
  • Adobe Acrobat