As the Art Director for Front Runner Outfitters, my role was multifaceted. I spearheaded the development and management of the brand’s identity, ensuring it resonated across global markets. This involved leading an international design team, creating artwork for worldwide distribution, and consistently updating the homepage through Magento. I also designed and managed comprehensive marketing campaigns, crafted social media and PPC ads, and led lifestyle photography. My responsibilities extended to managing in-store displays, producing extensive B2B materials, and maintaining a cohesive brand image across all platforms and materials​

In my role, I reorganized the Magento website for enhanced user navigation and engagement. This involved creating dedicated landing pages for the most popular vehicles and various adventure themes. These pages were specifically designed to cater to the interests and needs of our target audience, providing them with a tailored browsing experience. By doing so, I ensured that visitors could easily find and explore products relevant to their specific outdoor interests, thereby improving the overall effectiveness and appeal of the website.

As an Art Director, I led the comprehensive development of the brand’s identity, encompassing a wide range of elements. This included creating impactful digital ads, enhancing social media presence, and overseeing website development. I also designed captivating print ads and in-store displays, and developed packaging that aligned with the brand’s aesthetics. Central to this process was the careful selection of brand colors, fonts, and logo usage, ensuring a consistent and engaging visual identity across all platforms and materials.

I expanded our PR efforts by strategically employing backlinks to enhance our online presence. This approach involved collaborating with relevant platforms to create and distribute content that linked back to our website, effectively boosting our search engine visibility and credibility. This method not only drove traffic but also positioned our brand more prominently in the digital landscape, leveraging Avantelink’s network to maximize our reach and impact in the market.

Developing B2B resources for a new dealer program involved creating comprehensive materials and tools designed to facilitate and strengthen business partnerships. This included detailed product information, marketing collateral, training guides, and support systems, all tailored to empower dealers and streamline their interactions with our brand. The focus was on ensuring these resources were informative, user-friendly, and aligned with our business objectives and values, thereby fostering successful and mutually beneficial relationships with our B2B partners.

Designing booths for trade shows involved creating engaging and visually appealing spaces that effectively represented Front Runner Outfitters’ brand and products. My role extended beyond design to attending these events, ensuring that each booth provided an immersive experience for attendees, and facilitated meaningful interactions, thereby strengthening the brand’s presence and relationships within the industry.

I spearheaded the development of social media influencer marketing for Front Runner Outfitters. This involved identifying and collaborating with top adventure photographers and influencers in the outdoor space. My focus was on creating partnerships that aligned with our brand’s identity, leveraging their influence to authentically showcase our products and enhance our brand’s visibility and appeal within the adventure and outdoor enthusiast community.

In my role, I significantly enhanced brand visibility by leveraging strategic brand partnerships. This involved identifying and collaborating with complementary brands and influencers, creating synergistic marketing efforts that broadened our reach. Through these partnerships, we were able to tap into new audiences, share resources, and co-create content that resonated with a wider demographic, thereby amplifying our brand’s presence in the market.